The Never Quit Guarantee: We Keep Writing Until Your Charity Wins a Grant

As you may know, I'm working with a business coach, Jay McDowell, who is helping me improve my business model and staff organization. In the process, we have developed a unique selling proposition (USP) which has already made a difference for my consulting business and changed our relationship with our clients in a favorable manner. Today, we offer what I like to call our Never Quit guarantee which states that we will keep writing until your charity wins a grant. To me, this guarantee is not that hard to stand by since preparing additional copies on an existing grant is a low cost, high perceived value proposition. Moreover, as the charity learns from its rejection letters (and phone calls) it will become increasingly focused on creating a powerful argument that really breaks loose funder resources. Besides, I never felt completely comfortable with the existing model where I write some grants and then disappear for a year. I care too much about the clients our charities serve and about the survival of these charities themselves. At any rate, I'll be curious to hear your reaction to our new guarantee. As always, I appreciate your feedback, so do not worry about my feelings. My goal is to make the new Drew & Associates operate like clockwork.