As you may know, Tricia and I sat out the initial stages of the website development era. My impression, at the time, is that a lot of money went into these websites and they always seemed to disappoint the people who created them -- the people who had high expectations for cashing in on Internet and website wealth.
Overtime, however, it became increasingly clear to us that customers did pay attention to our website and that we often got speaking engagements from people we would not have normally expected to request our assistance - simply because of the information they gained from our website. For example, here's the link to our own, free website at http://johndrew25.intuitwebsites.com/index.html.
As you can see from my personal experience, it was extremely easy for me to check off that nagging duty in my Outlook task list - create website. Luckily, there are many options out there for people looking for website building basics.
The main thing I recommend is to take action and get something up and running. Once you do so, you will be able to put the website address on your business cards and promote it through your Twitter and Facebook accounts. Intellectually, I think it is also helpful to create your own website, in part, because it forces you to rethink your business. Sometimes, in my experience, the effort I put into creating a website has more impact on the creator than the viewer.
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