Performance Strategies is the fastest growing coaching/training/consulting firm in Orange County, CA. The company was founded in 1985 and is led by Founder and CEO Will Robertson, President Jay McDowell, MBA, and Certified Business Coach and Lisa Walker, Certified Executive Coach, and Senior Partner.
Wednesday, February 3, 2021
How to Benefit from "Management Interactive" from Performance Strategies
Saturday, January 16, 2021
Make 2021 Your Best Year Ever: How a New Resume Means a New More Powerful You
One of Dr. Drew's biggest secrets of success as a grant writer is his skill at tweaking the resumes of the charity's key talent so they are more likely to win really big, life-transforming grants. In our increasingly media-saturated world, a fresh -- strategically designed -- resume can be the difference between winning or losing either a job or a multi-million dollar grant. At any rate, we thought it would be fun to offer a special starting in January 2021 for everyone who is seeking to find or get a better job. Here are the details of Dr. Drew's resume writing package.
Here's What Dr. Drew Will Do to Improve Your Job and Career Prospects for 2021
This is a special service of Drew & Associates. Dr. Drew will ask you to email him a copy of your existing resume or curriculum vita which he will 1) read and analyze, and 2) discuss with you by phone for one (1) hour. Then, he will 3) rewrite your resume curriculum vita, improve its format and look, so that it will tell a positive, uplifting, and attractive story about your life, your value to others, and the special skills you bring to the marketplace.
Discounted price: $400.
Regular price, after January 30, 2021: $500.
Payment by Check
Payment by PayPal
Sunday, November 29, 2020
Preparing Yourself for a Successful 2021: The Importance of Gathering Key Documents
Too many staff members do not even list their current job or their current responsibilities on their resumes. Making sure that this crucial information is current will help you with winning grants in 2021.
Along with the updated resumes, we think the holiday season is a good time to ask your leadership to prepare budgets for the projects they want to get funded in 2021. Getting this sort of information ahead of time will help everyone get real about their needs. Moreover, it will save valuable time in the coming year when you need to prepare budgets for crucial projects.
Finally, the holiday season is a good time to plan ahead and determine which educational conferences you would like to attend. Ideally, you should be preparing yourself to present a paper or make a presentation, at one or more of those conferences.
Planning Your 2021 Grant Writing: How to Make Next Year Better Than the Last
Friday, November 6, 2020
Don't Skip the Basics: Tips for Grant Writers in Tough Times and Beyond
At Drew & Associates, sticking to the basics means realizing that your time with any funder is going to be exceedingly short and that you will also be competing against other charities for the resources of the same funders. This means you have no choice except to develop a winning theme. This theme must call attention to your strengths, distract attention from your weaknesses. It must also call attention to your competitor's weaknesses and undermine their strengths.
For example, if you are competing against an established charity with a large number of employees, then you need to stress that your volunteers are not only better role-models for your clients but also have better social networks in the larger community too. You should also mention that your volunteers are saving you money so that more of your resources are directly spent on clients.
Along the same lines, you are wise to write out an elevator speech for your charity. This is the speech that you would give to an interested potential donor if your time with them was limited to the amount of time you spend with them in an elevator going up to the 105th floor.
This elevator story needs to reflect the power of your winning theme. Ideally, everyone in the organization needs to memorize your elevator pitch so you can communicate with busy donors in a clear, concise, heartfelt way. We want your prospect to be motivated to go back to her office and search for more information about your organization. Of course, you should also make sure that the winning themes in your slogan, match those in your elevator speech, and also on the website too.
A fellow grant writer reminded us that our charities tend to be better at fundraising than they are at saving money. This means that every time we write a grant proposal we look for some ingenious cost-saving measure which can be highlighted as evidence of our thriftiness. The trick is to let the funder know that you are interested in cost-saving measures and that you are in the process of streamlining your organization. This effort at self-improvement should be taking place, day after day, in good times and bad.
It is probably a good idea to remember that, in good times and bad, grantmakers want to make sure that the organizations applying for grants really need the money. They also want to be certain that the money they give will be spent wisely and make an impact. Funders are eager to justify their grants to their board members and other stakeholders. Accordingly, they are looking for thoughtful ways of measuring impact. You can do that too. You should, however, look for impacts that are also in line with your winning theme.
You do not want to shoot yourself in the foot by measuring things that make your nonprofit look worse. Instead, you should report measures which show off your strengths. You may, in fact, need to reinvent your field to make that happen. If that is the case, do it. The alternative is to be trapped in the position of being second best.
Compelling Reasons Why Your Charity Needs Foundation Grants to Survive
Those reasons are:
Stable Giving – Foundations must make charitable grants – in
good times and bad – of at least 5% of their assets, averaged over five years.
Importantly, foundations frequently increase their donations in challenging
times to compensate for the financial difficulties charities face. 2020 has
been no exception. According to our friends at Foundation Search – over 7,500
US foundations have explicitly launched COVID-19 relief initiatives. They
believe this number will increase significantly in 2021.
Predictable giving – Foundations exist to donate to charity,
unlike individuals and corporations, who have a variety of shifting interests
and priorities that are dependent on a robust economy. Foundations often publish giving guidelines
relating to geographic and philanthropic areas of giving interest – furthermore,
analysis of giving through time indicates that most foundations maintain a strong, consistent focus in the areas they support.
Low risk / low cost – unlike high expenditure / high risk
fundraising efforts like golf tournaments and galas, foundation fundraising
requires very little upfront investment, typically $5,000-$15,000, and with the average single foundation grant amount of $59,300 (2019, 2020), it provides the
most cost-efficient method of fundraising – all that is required to start is a
funding database which identifies good funding prospects, a good letter, and a
few stamps and envelopes.
Low effort – relative to almost any other form of
fundraising, approaching foundations requires fewer resources to succeed. This
is particularly true of the upfront work in sorting through the over 135,000 U.S. foundations to identify a list of “best prospects” for your project, a task
that a few years ago could consume months of effort. Foundation funding
information and management systems are now able to intelligently and
accurately identify a shortlist of the best prospects for a variety of project
funding needs, including COVID-19 funding – and recommend a safe asking amount
based on the funders prior giving history.
The balance of the upfront effort simply involves writing and sending a
letter of inquiry to your foundation prospects to determine their interest in
helping you.
Growth – the most recent CCS Fundraising survey (August,
2020) indicates that foundation funding
was the fastest-growing giving source since 2015-19, growing at a rate of 5.7%,
compared to 3.2% for giving by individual donors. Foundations gave $72 billion, in the form of an estimated
1,164,000 grants – that is more than one grant for every two charities in the US so your odds of getting funded – if you apply of course – are good.
Increased credibility for you and your organization – well, once you get funded by a foundation that is. When you are successful in attracting a foundation grant you will open up many doors in the foundation and corporate world for your organization for years to come – you have proven that you are worth funding and can deliver.
Diversification of funding sources – financial advisors will
strongly advise you not to put your life savings into a single stock or sector;
for the same reason, having a variety of funding sources—including foundation
funding—will strengthen your organization and protect it from the sharp
downturns every economy periodically experiences.
Foundations – Why Should They be Key to Your Pandemic Treasure Hunt?
The news we are hearing tells us that too many of the reliable
strategies charities traditionally used to raise money in 2020 have proven inadequate.
The worst-hit has been to events-based fundraising, which, according
to the folks at Foundation Search, “has shrunk in terms of proceeds by over 70%
since March 2020.”
Sadly, individual giving has also dropped in 2020.
Individual donors are feeling less generous, in part, because of the side
effects of double-digit unemployment and bleak job futures.
As you might expect corporate giving is in trouble too. Corporate
philanthropy is flat in the financial and technology sectors, and down
significantly in most other sectors, including energy, resources, retail,
travel and hospitality.
Is 2021 going to be better?
Despite the late summer optimism as COVID-19 cases fell and
lockdowns eased, many forecasters are now saying it will very likely be a “2020
repeat” given the fall spike in cases, despite prospects for an effective vaccine, and hopefulness about its wide-spread distribution.
So, what should a non-profit do to stay alive (and perhaps
even thrive) in 2021?
We believe that the things that worked in 2020 should
continue to work in 2021.
Thanks to all the reports we have received from a considerable number of clients and other non-profits, we know that 2020 has been a good year to date for foundation giving
Importantly, over 7,500 US foundations have announced
funding initiatives directly focusing on COVID-19 relief.
Since April, we have directly assisted over 25 charities in
their efforts to locate and secure COVID-19 emergency funding.
If you are still looking for assistance, contact us for our most recent COVID-19 funders list – it is free for the asking for all non-profits. Call Drew & Associates at 949-338-5921.
Friday, October 16, 2020
Mark Your Calendar: Join Dr. Drew's Live Remote Grant and Fundraising Workshops for Spring 2021
Grant Writing Fundamentals (Remote Live)
Learn this valuable skill in a highly interactive videoconferencing format from the comfort of your home. Join Dr. Drew in an invigorating and informative workshop created for new and experienced grant writers, executive directors, organizers, board members, community volunteers, and individuals who want to get a detailed look at the grant writing process. Dr. Drew will introduce you to all information needed for a successful grant proposal. You will learn how funding is announced, how applications are judged, and how to construct each element of a winning proposal. The techniques Dr. Drew emphasizes—including how to work quickly, how to create a winning message, and basic evaluation techniques—apply with equal force to small or large grants. Certificate of completion given to each participant who finishes the class.Meeting: 9:00 a.m. to 4:00 p.m. on Saturday, February 27, 2021.
Meeting: 9:00 a.m. to 4:00 p.m. on Saturday, March 13, 2021
NOW Remote – Truly at least half of your success in winning grants depends on your skill in researching them. Accordingly, this class has been created for non-profit leaders and staff who need a detailed look at the technology and the practical tips needed to speed-up the grant research process. Participants will be introduced to:
- Top websites for grant research including those provided by the federal government, State of California, and the Foundation Directory Online by Candid.
- Useful websites for identifying individual grants for art projects, scholarly research, and college and graduate school scholarships.
Meeting: 9:00 a.m. to 4:00 p.m. on Saturday, April 10, 2021
NOW Remote – Learn this valuable skill in a highly interactive videoconferencing format from the comfort of your home. Non-profits can win reliable support through grants, but they also need to know the most important basics about other fundraising methods. "I can’t teach everything I know about fundraising," says Dr. Drew, "but I can teach the six most important things I think will make the biggest possible difference for your success." In this workshop, an award-winning author, trainer, and consultant introduces simple proven techniques and strategies. Participants will learn how fundraising has evolved, how new software keeps track of donors, and how to win individual gifts without the pressure of a face-to-face ask.
Meeting: 9:00 a.m. to 4:00 p.m. on Saturday, May 8, 2021
Praise for Dr. Drew’s Workshops
“Learned about the database to
find grants.” – Nicole Sims, West Los Angeles College
"The course was very inviting. Dr. Drew was very clear and knowledgeable. He made it easier for me to achieve my goals and enjoy success in life."
"Dr. John Drew was very knowledgeable, invigorating, timely, and made learning interesting and clear."
"This was constant, good practical information. The first 15 minutes made the whole class worth it!"
"Dr. Drew is wonderful. He taught me a lot in a very short time."
"The course was very informative and gave me a good insight into what it takes to be a grant writer."
"This class was excellent and very informative."
"Great class. Thank you for offering it!"
"Yay! Great class!"
"Excellent-- I really enjoyed Dr. Drew. Best organized information."
"Dr. Drew has given me the tools to stay motivated and to move forward on my non-profit."
"Overall outstanding."
Grant Writing
Fundamentals - September 18, 2021
Grant Writing
Intermediate – October 9, 2021
Grant Research
Fundamentals - November 13, 2021
Fund Raising Fundamentals
– December 4, 2021











