The news we are hearing tells us that too many of the reliable
strategies charities traditionally used to raise money in 2020 have proven inadequate.
The worst-hit has been to events-based fundraising, which, according
to the folks at Foundation Search, “has shrunk in terms of proceeds by over 70%
since March 2020.”
Sadly, individual giving has also dropped in 2020.
Individual donors are feeling less generous, in part, because of the side
effects of double-digit unemployment and bleak job futures.
As you might expect corporate giving is in trouble too. Corporate
philanthropy is flat in the financial and technology sectors, and down
significantly in most other sectors, including energy, resources, retail,
travel and hospitality.
Is 2021 going to be better?
Despite the late summer optimism as COVID-19 cases fell and
lockdowns eased, many forecasters are now saying it will very likely be a “2020
repeat” given the fall spike in cases, despite prospects for an effective vaccine, and hopefulness about its wide-spread distribution.
So, what should a non-profit do to stay alive (and perhaps
even thrive) in 2021?
We believe that the things that worked in 2020 should
continue to work in 2021.
Thanks to all the reports we have received from a considerable number of clients and other non-profits, we know that 2020 has been a good year to date for foundation giving
Importantly, over 7,500 US foundations have announced
funding initiatives directly focusing on COVID-19 relief.
Since April, we have directly assisted over 25 charities in
their efforts to locate and secure COVID-19 emergency funding.
If you are still looking for assistance, contact us for our most recent COVID-19 funders list – it is free for the asking for all non-profits. Call Drew & Associates at 949-338-5921.
No comments:
Post a Comment